For the Love of Words

Surveys...

Tanja — Wed, 25 Jan 2006 22:11:04 -0500

So my latest project is all about surveys. Everyone wants statistics. Who's visting my site? Where do they live? How ...

Ending emails on a positive note...

Tanja — Sun, 06 Nov 2005 09:51:06 -0500

Recently I have been working on reviewing email templates.

There is one item that continously struck me - the way ...

ARTICLE: How Intrawest Resorts Get 2-3 Times Higher Response Rates to House List Emailings

Tanja — Sun, 06 Nov 2005 09:40:47 -0500

This article was posted in Marketing Sherpa on November 4. I have posted it in it's entirety since it has ...

ARTICLE: How Web Content Can Shorten a Complex Sale

Tanja — Mon, 31 Oct 2005 19:39:38 -0500

From Marketing Profs.com

Excerpt:

"Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news is that Web content drives people through and shortens the sales cycle for any product or service—especially complex ones that have many steps and take months or even years to complete."

More...

WATCH OUT!: VW.com to Debut 120 Shorts for Passat Campaign

Tanja — Mon, 31 Oct 2005 19:30:40 -0500

From Marketing Vox today:

"Volkswagen has produced 120 online short films for its new Passat campaign - the largest number in a single branded entertainment undertaking, which is also the final effort for VW by Havas's Arnold Worldwide of Boston, having lost the account to Crispin Porter & Bogusky of Miami - reports AdAge. The blitz is VW's biggest online launch.

Each short, just 15 seconds long, is being shown on the VW site (www.vw.com/passat) and demonstrates a single feature of the redesigned 2006 Passat, with the feature itself being revealed only in the final seconds.

To highlight the side curtain airbags, for example, the film is of a man wearing a large Afro wig who isn't bothered by a baseball's breaking through his window and hitting his head.

The first 25 shorts went live earlier this month; the second 25 will launch next week. VW will add a viral option to allow visitors to forward the films to friends.

VW has an online ad buy through late November on portals and lifestyle and third-party auto sites to drive consumers to the films on vw.com. The URL is also listed in all offline Passat ads."