So my latest project is all about surveys. Everyone wants statistics. Who's visting my site? Where do they live? How old are they? Why do they come here? Did we influence them to do something? What else do they want to see or buy? What other websites so they visit? What else do they want to know? The list can be endless.

Every department and team within a company have specific information they'd like to know that would help them do their job better (and ideally provide better service or a better product to their customer).

I think most of us have participated in lengthy surveys where we are asked all of our opinions at once and provide personal information too. My thought is, why not break it up? Ask your customer what you really want to know right now. A few months later, do another survey asking different questions. OR if you have a large client base, split the group and send them each a different questionnaire. Everyone's time is important and I'm in the mindset of making things easy and fast for your customer.

Recently I read an article written by Jakob Neilson. He suggests that you keep surveys short and provides reasons why. Read his article here.