It's a great example of the amount of time and thought that is required to continuously have a successful email list and campaigns.
Article:
"EXCLUSIVE INTERVIEW:
How Intrawest Resorts Get 2-3 Times Higher Response Rates to
House List Emailings
SUMMARY: Arrgh! How do you run a highly effective email program
when you've got to corral marketers and customer service reps
at 16 ski and summer resorts on three continents?
Discover how Intrawest's Email Marketing Director Randy Cuff has achieved the near impossible. Plus, how many of his team's automated relational campaigns get two-to-three times average response rates.
Yes, includes lots of samples to inspire your email design:
http://www.marketingsherpa.com/sample.cfm?contentID=3110
(Open access until Nov 14th)"
Discover how Intrawest's Email Marketing Director Randy Cuff has achieved the near impossible. Plus, how many of his team's automated relational campaigns get two-to-three times average response rates.
Yes, includes lots of samples to inspire your email design:
http://www.marketingsherpa.com
(Open access until Nov 14th)"