Recently I have noticed that word-of-mouth marketing has been receiving a fair amount of attention in the media.

Word-of-mouth seems like a pretty obvious idea to me. Someone has a good experience and they tell their friends. The same idea works if they have a bad experience. So wouldn't it make sense to put effort into this?

Here's an article that I read in the Womnibus Weekly this week. (Womnibus is WOMMA's weekly newsletter - Word of Marketing Association.)

Excerpt:

"THE INTERNET PROVIDES SO MANY ways for users to spread information in ways never before possible. E-mail, for example, can easily extend the reach of someone's brand by a factor of 10, 100, 1,000 or over 10,000. The Internet also serves as a vast digital repository of such information -- accessible at any time, from anywhere and by anyone. Millions of opinions about your company's brand are only a click away on search engines, blogs, product ratings sites, podcasts and other digital platforms. The immediacy of the Internet is giving way to more word-of-mouth marketing and viral campaigns. Below are eMarketer's top ten reasons for the explosive growth of word-of mouth marketing, and why we feel it will continue to be a major factor in consumers' and companies' lives."

More...