From Marketing Profs.com
Excerpt:
"Savvy
marketing professionals understand that sales and marketing must work
together to move prospects through the sales pipeline. This is
especially important in the complex sale, with long decision making
cycles and multiple buyers that need to be influenced. The good news is
that Web content drives people through and shortens the sales cycle for
any product or service—especially complex ones that have many steps and
take months or even years to complete."
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Monday, October 31
ARTICLE: How Web Content Can Shorten a Complex Sale
by
Tanja
on Mon 31 Oct 2005 07:39 PM EST
Sunday, October 30
ARTICLE: What Have You Done for Your Customers Lately?
by
Tanja
on Sun 30 Oct 2005 06:29 PM EST
This is another ClickZ article and one that I feel is very important.
In it the author gives an example of a bad customer service.
He also includes a few examples of how you can make a sale, inparticular a first sale, memorable (positive) for your customer and encourage future sales. It's the little things that count! I'd love to hear what some of you have done - what personal touch you've added, OR an expereince you had when you bought something (service/product - on or offline). Excerpt: "What does your company do after the cash register rings? Do you view a sale as the start of the relationship, or the end? Do you exert as much effort to keep customers as you do to acquire them? Sometimes, the most effective marketing and selling efforts take place after the first transaction. The customer you just rang up is a walking, talking ad. If she's pleased, she can have her family and friends on board and ready to buy from you in minutes. If she's unhappy, she can spread a seed of discontent just as quickly. She also holds purse strings and is looking for an excuse to buy from you again. Ignore her at your peril." More... |
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