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BY Kirill Popov and Loren McDonald | September 28, 2005
Put your e-mail program through an e-mail audit or self-assessment, such as third-party certification, and you'll probably turn up problems with your list acquisition, disclosure policies, bounce management, or subscriber consent. All these can affect delivery.
That's what major certification and authentication agencies, such as Habeas and TRUSTe, say they see most often when evaluating clients' e-mail policies and procedures.
These firms use audits to track down and correct any weaknesses or holes in an e-mail program.Read more for the four most common ones they find.